Obongjayar - Paradise Now

Obongjayar announces his forthcoming album PARADISE NOW due May 30th via September Recordings. The announcement comes alongside his new single “Sweet Danger” and a dynamic accompanying music video. His latest offering serves as a flirtier counterpart to previous single, “Just My Luck,” incorporating sultry guitars and a fanfare of horns as OB sings, “heard you like the bad boys, yeah I’m a bad boy, can’t stop, won’t stop.” Set in a seedy South London hotel, the music video is a montage of larger-than-life characters, each leaning into their own version of beauty and danger.

“Sweet Danger” follows his previously released singles, “Not In Surrender” and “Just My Luck” all of which come together to provide a peek into his forthcoming 15-track album. Produced between London and LA with Kwes Darko (Pa Salieu, John Glacier), Yeti Beats (Doja Cat) and Beach Noise (Kendrick Lamar, Baby Keem, Bakar), PARADISE NOW promises adventure while showcasing OB’s most intimate storytelling yet. He grapples with everything from self-acceptance and transcendence to grief and loneliness, FOMO, procrastinations and never-ending nights, all of which is set to candy-coated electro-pop synths and soaring strings, proving why he is one of the most thrilling voices to come out of the UK to date. Standing testament to Obongjayar’s skilled vocals, the album features no other artists other than his good friend and frequent collaborator Little Simz, with whom OB recently collaborated with on her recent single “Flood.”